According to reports, McCain will unveil an ad tonight during Obama's nomination acceptance speech. Details are still sketchy:
Aides would give few details beyond the fact that McCain will speak directly to the camera, addressing Obama.While the McCain campaign can be given points for quickly reacting to the changing political scene, I feel this particular response is a mistake.
It shows a lack of respect. Tonight is Obama's night, McCain will have a similar night at the end of the RNC. To debut and ad during the speech is inappropriate.
I've never been a supporter of this sort of tactic. I don't like the "opposing party's response" after a state of the union address. The president gets to make that speech and shouldn't be night for "but he's wrong!" To violate this just sets up an atmosphere lacking respect. And you can bet that if McCain does it during Obama's speech, then Obama will do it during McCain's speech.
This well-you-did-it precedent is a bad one. While he certainly made critical mistakes, I always felt the attempted impeachment of Clinton to be a dangerous course of action. Once the precedent was set, the cries of "Impeach Bush!" could be expected. Whomever is elected come November should not face fears of impeachment no matter how minuscule the violation.
There is a time for counter-attack and during a nomination acceptance speech isn't it. Besides, who will be listening? The people actually watching the speech will be heavily pro-Obama and the advertisement is likely only to annoy and motivate them.